Delivering messages that don’t sit well
Jill A. Greenberg is currently the spokesperson for the Michigan Department of Environment, Great Lakes, and Energy. She said that “working as press secretary sometimes implies delivering a message that’s not going to sit well with critics or allies.
Jen Psaki found herself in this position during President Biden’s drawdown of the U.S. troops from Afghanistan in 2021. During a White House briefing, a journalist asked Psaki something on the matter of bipartisan lawmakers who called the U.S. action a failure.
She acknowledged that the footage of evacuations was “heart-wrenching”, while also saying that the president “stands by his decision in the interest of the United States, our national security, and the American people.”
In this very moment, Psaki said no to sidestep emotion, and held firmly on to the message.” As Jill recalled. She also added that, in her opinion, Jen Psaki was personable, well briefed, and fully ready to spar when necessary.
