Authenticity
Sophia Fifner, who is a corporate affairs expert, believes that “when pressed to share any unclear or evolving details, White House Press Secretary Jen Psaki managed to keep her composure and stuck with the facts.”
As she added, Psaki has a certain communication style that proved how authentic she was, besides fair and empathetic.
Every day she had a new opportunity to take the bait on different political sound bites, and Psaki consistently remained close to the facts, leading everyone into empathy.
Two proper examples of situations include her comments about the U.S. Secretary of Transportation Pete Buttigieg’s paternity leave and the administration’s praise for former President Donald Trump’s promotion of Covid-19 vaccines.
As Fifner concluded, “authenticity always wins.”
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