When the presidential election cycle comes around every four years, candidates in the 20th century have learned many savvy and sometimes underhanded ways of making themselves look good while simultaneously making their opponent look terrible.
Although not a new technique, politicians have been at each other’s throats since the dawn of politics, the tricks used by modern campaign teams on both sides of the aisle have become effective tools in helping them win the White House. But what about the losers? What did they fail to see or do to counteract these slings and arrows?
When it comes to Shakespearian tragedies, none are sadder than these 8 reasons why candidates lost presidential elections in the 20th century.