3. Sax The Way To Do It
Ever since the televised debate between cool-looking John F Kennedy and sweaty Richard M Nixon that many argue won the Presidency for the Senator from Brookline, Massachusetts, politicians have been well aware of the power of television. And while politicians on the campaign trail had been known to make the odd appearance on entertainment talk shows, a savvy politician from Boulder Colorado would take it one step further.
In June 1992 Bill Clinton, having already secured the Democratic nomination, faced tough opposition from both the incumbent President George H W Bush and the billionaire business magnate Ross Perot who was running an independent campaign in the 1992 U.S. presidential election. Clinton needed something to help him stand out from the other candidates. He would get that when he appeared on the Arsenio Hall Show rocking a saxophone. Not only would he play two songs with the in-house band but he would sit for an interview with Hall. Something candidates only did with serious journalists up until that point.
