With Nixon’s media presence being literally everywhere, his accomplishment was covered in great detail by so-called men in the street interviews as a way to show his popularity with voters and be seen as a president who takes his job very seriously. These so-called spontaneous interviews were in fact staged to make the interviewee not only eager to re-elect Nixon but to look natural while saying it.
His use of the media to show his strength on the world stage and further his popularity by staging Vox pop interviews would soon be completely reversed with the Watergate scandal lurking on the horizon. Despite this impending scandal, his team’s strategy worked as Nixon is re-elected with more than 60 percent of the vote.
