What was so incredible about this advert was the fact that Barry Goldwater’s name is never mentioned once. Its creator Swartz points out that advertising is effective not because it seeks to convince voters of something but because it seeks to remind them of things they already know. And this strategy worked better than they could ever imagine with Johnson winning 61.1% of the popular vote, while also winning the largest share of the popular vote of any candidate since the largely uncontested 1820 election.
Despite accomplishing a lot as president with the Clean Air Act, the Civil Rights Act of 1964, and the Social Security Amendments of 1965 that would create two government-run healthcare programs, Medicare and Medicaid, many were shocked when he announced on March 31, 1968, “I shall not seek, and I will not accept, the nomination of my party for another term as your President”.
