Being able to control or shape narrative has always been a cornerstone in the acquisition and maintaining of power. As artificial intelligence becomes more sophisticated, so too do the techniques used to spread false or misleading information as part of a nefarious political strategy, to sow doubt, confusion or discontent.
Sadly, in this click culture we now live in, it’s unlikely to end any time soon. Why? Because there is money to be made.
Trust is at an all time low at the moment, whether it be trust in governments, institutions, media, or other official sources. When trust in a country is low, studies have shown that their citizens tend to judge public information in a different manner, listening more to family, friends and the people in their community, whether that be physical on in a digital space.
