10 Ways Political Campaigning Has Been Changed by the Internet

Photo by Christina Morillo from Pexels

The influence of the Internet on the world of politics, and in turn political campaigning, is undeniable. Like with anything, it comes with many pros and cons, but the future of campaigning looks to become more embedded in the digital domain as more and more politicians utilize the power of the Internet.

The media has always played an important part in candidates getting the word out on how they plan to lead America if elected but the Internet is allowing those candidates to reach people like never before.

The 2016 presidential election provided stark evidence of this with the Trump campaign spending 50% of its budget on digital. Quite a startling jump in statistics considering previous campaigns only set aside between 15% and 20% of their budget to court voters on their digital doorstep.

With more and more money being spent on campaigns, there will be even more of that money making its way to online platforms.

But just how has the Internet influenced major parts of the campaign process? And what does this mean for the future of politics online? Here we take a look at 10 ways the Internet has changed political campaigning forever.

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